
WellAware AI needed a complete brand identity that could position them confidently in the growing wellness-tech space. As an innovative platform offering a 24/7 personalized wellness coach powered by multi-agent AI, their branding needed to feel modern, intelligent, and human-centered.The complexity of the tech behind the product meant our design had to simplify communication for both B2B partners and everyday users, across web, iOS, and Android.
We began by understanding his culinary philosophy and future goals of expanding into seasonings and sauces. From there, our team crafted:We built the brand identity around three core values: clarity, approachability, and smart design. From logo to color, every choice was deliberate — helping users feel both guided and empowered.






The outcome was a brand system that felt as intelligent as the AI behind it. With clearly defined visuals, usable rules, and a calm tech-forward tone, WellAware AI now has a brand ready to scale — whether it's pitching to investors, onboarding new partners, or reaching everyday health-conscious users.
“We translated a complex AI-driven wellness product into a visual identity that feels simple, trustworthy, and motivating — empowering users to take control of their wellness journey.”
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