your trust partner in health to enjoy
a happier, healtheir life
Elevating medical care with excellence
The
Challenge
When Dr. Allison Bae decided to return to medical practice after a personal break, she was determined to launch a practice that offered personalized, unrushed care in a deeply patient-focused environment. While her medical experience and recognition were well-established, her new venture needed a brand identity that matched her compassionate and premium medical philosophy.
The goal was to develop a brand that communicated trust, professionalism, and elegance — without feeling cold or overly clinical.
Our
Approach
We rooted the brand in Dr. Bae’s unique story and values: compassionate care, long-term relationships, and a concierge model built on time and trust.
Logo
Concept
The
Result
PCM’s visual identity now reflects the heart of Dr. Bae’s philosophy: patient-centered, lifelong care with a concierge touch. Every detail, from the logo to the lab coat embroidery, presents a unified and trustworthy brand — helping attract patients who value time, personalization, and medical excellence.
Deliverables
Brand Strategy & Story
Logo System & Icon Variations
Color Palette & Typography Guidelines
Print Collateral: Business Card, Stationery, Postcards
Lab Coat & Brand Applications
Visual Brand Guidelines
A Brand that Feels Like Care
“With PCM, we didn’t just create a logo — we captured a philosophy: healthcare that’s as thoughtful and committed as the physician behind it.”
Our client are always
satisfied with us
“I reached out toReality Solutions 360 to design a logo for my company, and they rapidly came upwith some beautiful designs that incorporated the general themes the company isaiming to share. Misha was responsive and flexible in receiving the directedfeedback for each iteration, and I'm very happy and excited to publish thefinal result.”
Mike Pesavento
"I recently workedwith Reality Solution 360 on a website project, and I couldn't be happier withthe results. From the very beginning, theteam demonstrated their expertise andcreativity, turning our ideas into a beautifully designed, user-friendlysite"
Dr. David Kim
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